Uluslararası Ticaret ve Lojistik Bölümü Pazarlamanın Temelleri ders notudur. Principles of marketing ders notudur. Test marketing, stage of new product development in which the product and marketing program are tested in realistic market.Pazarlamanın temelleri (BUS311) ders notu içeriği: chapter 9 Developing New products managing the product life cycle the new product development process marketing strategy statement product life cycle strategies chapter 10 pricing new product pricing strategies ...